Garrett Caldwell, CEO
To our valued clients and colleagues:
It’s been nine months since our country was introduced to a crisis unlike anything we have seen in recent history. We know these are tough times for us all and we are all doing everything within our power to ensure the safety and well-being of our employees, our clients, and our families. From the start of this crisis, my top priorities have been to ensure our employees and their families remained safe, while at the same time protecting our company’s future and maintaining our client continuity.
Every year seems to fly by even faster than the year before. For all of us, 2020 has been a challenge. Your loyalty during this past year and into 2021 is very appreciated and goes beyond words. Recognizing how valuable you all are to our company, I along with the entire team at The Pacific Aesthetic Continuum, Corr Dental Designs, and the Pacific Aesthetic Dental Studio want to personally thank you for your loyalty. I hope we have earned your trust through our actions over this past year. Our commitment is to continue to innovate in support all of our clients into 2021.
To our dentist clients, we know you have other choices for your restorative support services, we deeply appreciate that you have continued to give us the opportunity to provide laboratory services to you and your patients. To all of our PAC Dentist Directors and Instructors, we could not have gotten here without you. By serving as leaders, your support has given back to the dental community and we want to thank you. Through your mentorship in our PAC postgraduate programs, other dentists throughout the country are able to expand their knowledge and practical experience.
Looking back in time, more than 28 years have passed since our laboratory services were introduced and our first post-graduate programs were launched. While we continue to adapt in this new economic environment, some things still remain the same. We continue to do our best to bring you the highest quality custom-fabricated restorative solutions with an industry-leading team of educators and skilled technicians all supported by caring service professionals. In our industry trust is the benchmark. Each day we build our relationships based on that trust, integrity, and mutual respect. That is our unwavering pledge to you and we continue to stand by it.
As I promised last year we have continued to seek and integrate new technology, new partner alliances, and innovative external relationships that focus on delivering important support to our clients through our laboratory group. These steps have included improving communication with our clients and the implementation of more detailed quality control tracking and measurement systems. Our 2020 goals included first, holding ourselves accountable for performing above industry standards. All of our services that are delivered from our laboratories in support of our doctors are ultimately what define us through your patients’ satisfaction. That trust is the genesis for everything we do as a company.
Our integrated education platform delivered through our alliance with the Pacific Aesthetic Continuum has also changed. In 2020 the PAC began delivering programs to our clients which included many new changes to the courses and to those clients affiliated with our programs. These changes were adopted due to the shutdown. We have developed and implemented new virtual formats and online access to our programs for our peers. Because of the crisis and the subsequent requirement for social distancing, our focus was to deliver innovative support measures across the board. These changes represent some of our latest steps in what has been an ongoing journey. As we see light at the tunnel, we are projecting meaningful and important benefits from our PAC programs for 2021.
Looking forward to the New Year, we see unlimited potential for our future partnership with you, our valued clients. We hope to meet and exceed your expectations.
Reflecting back to 2015-2019, never before had we experienced such dynamic and impactful changes in our industry. We were all challenged in many different ways. The negative impacts of actions taken by dental insurance providers, institutional dentistry, and DDSO, as well as private equity stepping into the dental world, required new strategies industry-wide and forced broad changes for the private dental professional. Never before had we experienced dynamic changes like these in our industry. We adapted! Now again, the business of dentistry has been hit hard and has had explosive change over the last year. This pandemic has forced us all to adapt and create new strategies to preserve security for our families, our staff, and continued access for our doctors and their patients.
During 2021 we will continue to expand our market presence and our relationship with our clients in new and innovative ways. We will continue to expand our technological capabilities and training, but also how we interact as partners in this new frontier. Our commitment to quality and our philosophy of supporting our doctor clients guides us. Our goals for 2021 are focused on customer-centered deliverables. We are dedicating our full resources to finding more ways to not only keep our client’s practices relevant in this industry but also our employees, facilities, and products as well.
I want to take this time to wish you and your families health and prosperity in the new year. I especially want to wholeheartedly thank you for working with us. We not only value our relationship with you but take the responsibility of being your partner very seriously. It is an honor that you chose us to work with you in 2020 and we look forward to our mutual continued success in 2021 and beyond!
Happy New Year,
Garrett Caldwell
CEO, Pacific Aesthetic Continuum
